In this seminar, Laura Shepherd takes a feminist discourse-theoretical approach to the phenomenon that has been termed ‘norm diffusion’ in order to explore, first, how norms can be understood as themselves the product of discursive contestation; second, in what ways norm diffusion can be recast as the reproduction/resistance of dominant or hegemonic discourse in particular institutional settings; and, third, how and in what ways discourse theory can render visible the subject-positions that are created through ‘norm diffusion’ when it is analysed as discursive reproduction.