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International Centre for Counter-Terrorism
Haroro J. Ingram and Alastair Reed, ‘Lessons from History for Counter-Terrorism Strategic Communications’, The International Centre for Counter-Terrorism – The Hague, 7(4) 2016: 1-11.
Drawing on the Counter-Terrorism Strategic Communication (CTSC) Project’s research paper ‘A Brief History of Propaganda during Conflict’, this Policy Brief lays out the key policy-relevant lessons for developing effective counter-terrorism strategic communications. It presents a framework of interrelated macro-, mezzo- and micro-level considerations for maximizing the efficacy of not just a strategic communications campaign but message design. Historical examples are drawn upon to illustrate their practical application. The Policy Brief concludes by analysing four key strategic-policy principles arguing that a counter-terrorism strategic communications campaign is more likely to be successful if it is based on the cumulative effects of a multidimensional messaging strategy.